What is a "residual traffic" and why it is good advertising?
& # 39; residual traffic & # 39; myths.
There are many myths and misconceptions about different aspects with respect to online advertising, which is still misleading both Internet users and advertisers alike. One such error is the definition of & # 39; Remainders traffic & # 39;. Some ad networks and agencies have their own glossary is open for public use, with the remaining traffic is often defined as "the cheapest ad inventory turnover disreputable places or blank & # 39; & # 39 parked domains, advertising inappropriate content." There is residual traffic really as bad as we are led to believe?
In order to understand what residual traffic really let & # 39; and more specifically, what remains of the traffic.
Premium traffic: The easiest way to understand, imagine that the banner is a famous brand of Best Website & # 39; s website. In fact, premium traffic is the "cream" of a website & # 39; s audience. Websites that guarantee premium traffic to the advertiser so that the audience's attention to the ad. They are mainly used to display the banner famous places that every visitor will see on the site.
This definition gives us the opposite we & # 39; Remainders traffic & # 39;. First of all, this term has been as unsold inventory over our big brand advertisers. Another stereotype is that historical residual traffic was, I thought, sold as low-traffic & # 39; unpopular & # 39; Sites just as there is no hope of attracting big-name brands such as advertisers. The absence of alternatives to placement of these low traffic sites banners blind networks, which are often ads in question content cost and quality.
Thus is formed a situation where the traffic is considered to be the best premium web sites traffic flow and residual traffic to other less popular online resources. That would sound perfectly reasonable, if not largely found during a detailed account is untrue. In order to clarify the fact, fiction, let & # 39; s look at the next of kin of online advertising – advertising on TV, radio and traditional print media.
As it turned out it was a very tight definition of & # 39; remnant advertising & # 39; TV, radio and print media.
There & # 39; remnant advertising & # 39; The other media?
remnant of TV advertising is advertising at any time, except for prime time. The further away from prime time an ad is displayed, the greater the discount offers channel for advertisers. TV Discounts up to 90% on unsold inventory. Discounts on the radio to spread and depends on the broadcast and the usual audience listening figures. These discounts can range from 25% to 75%.
Another rule works sold in physical print media advertising space. Advertising space closer to the middle of the press significantly different prices on the front page ad costs. In this case, a direct comparison can be made in the advertisement on the front page of a newspaper with a banner on the home page of a popular website.
The win-win nature of the remaining long-accepted advertising in traditional media advertising, and the approach premium and the remaining ads emerged as the market has matured. This is an obvious and logical that these media offer discounts up to 90% of unsold time or space. This is known as residual advertising. In this case, both the channel and the advertiser more. The channel will cover 100% of scheduled advertising inventory; advertisers to put the necessary resources in an extremely favorable. So as you can see the remaining advertising space found in traditional media. Other remaining advertising is effective and does not give rise to potential participants for the rejection of whether they are advertisers, advertising agencies and publishers.
& # 39; residual traffic & # 39; as it is.
Now & # 39; and return to the Internet. If you look at any top website home page, you can usually see only major brand advertising in all of the most remarkable places. Obviously this is somewhat similar to the premium traffic in prime time on TV, magazines & # 39; or newspapers & # 39; news coverage. However, if you leave the page and return once or twice, display advertising will begin to change the sight of a great brand that smaller or lesser known brands or advertisers.
turned out to be just like the TV channels to sell their prime-time, large websites sell impressions a & # 39; the first demonstration & # 39; prerogative. Updating a page more than once we leafed through the big brand premium advertising traffic and now you can actually see it & # 39; remnant advertising & # 39; a popular website. So that means the most popular places is not left to the traffic? Undoubtedly them and earn money, it's as well as traditional media do great discounts through the remaining advertising. Special mention should be noted that this is the same mythical remaining traffic that is associated with certain networks and agencies some cheap, full of negative and inappropriate content. These terms obviously mismatched in reality the remaining ads at the top of websites. At these top websites, and the remaining stock is still very expensive and high quality of both the ad and the content of the advertisements. So it dispelled the myth of the given.
But what of small, low-traffic sites do? They do not attract huge site traffic information, and so you can not place a premium brand advertising. Are there any alternative, except for the placement of advertising cheap sometimes very questionable content as the beginning of the article & # 39; s?
may be helpful to us & # 39; Traffic remnant of & # 39;?
There are four main options each with different advantages and disadvantages:
(A) can also be placed in the context advertising is one of the major search engines. Such a service also offers banner display advertising. to mention the flexibility and adaptability of advertising options, rotations, etc. Among the disadvantages of localization delays spot checks and authorization to work with the program and shows the delay of the ads revenue payments to benefit Hungary. Example: Google Adsense
(B) may be placed on a banner one & # 39; Blind & # 39; ad networks. The main advantage of being quick, easy and will generate money to anyone, without exception. The disadvantage of lower revenues and the very real possibility of the appearance of inappropriate or shocking advertising content. Example: Clicksor
(C) You can register the remaining specialized advertising network traffic. These networks specializing in traffic monetization rest of the community. Both the medium and high traffic sites use the service to fill the remaining sets. The main advantages are generally high yield compared to the alternatives and guarantees a clean and appropriate advertising content. The main drawback of the current inability to get enough money to help the Chinese, Korean and Indian sales of these ad networks. Thus, this alternative should be chosen in case sites are predominantly of European or American traffic. Example: Fidelity Media
(D) may be placed on the social (or philanthropic) advertising. The benefits are worth ads entirely appropriate content and improve your karma with this social good. Disadvantage: it is usually free, and so does the profit. Example: Ad Council
Hopefully light of these opportunities will not be obvious conclusion, therefore, do not hesitate to experiment. Earn money with your website and do not get fooled by false authenticity statements that traffic is worthless to advertisers. In most cases, this is simply not true.