Contextual advertising is an online ad for content-based sites. For contextual ads, targeted ads will appear in accordance with the current content of the page.

First, a contextual ad system finds the webpage text for keyword phrases. After that, some targeted ads will be returned based on the content they view.

If a person looks at the art kits page, then these ads are for art suppliers, painters, online art museums, etc.

Contextual ads appear as follows:

  • Separate ads placed on specific pages of the page
  • Inline or Text Contextual Ads

Sponsored Links Ads

Typically, these ads are text ads that contain links to related sites. The site owner can choose the location of your site where you want to place contextual ads. Your ad will appear in a sponsored link account. You must use the contextual ad to use the features of the click-through search engine. This format is promoted by Google AdWords and Adsense

Inline Advertisements

Inline ads appear in the form of links to the text terms of a web site. When the mouse floats over the expression, it will find a brief description of a cabinet that looks like a tool tip. If the reader wants to know more, just click on the link.

Advantages of contextual ads

  • Only people who already search this information or related information
  • You only pay when someone clicks on the link
  • Such relationships do not hurt people
  • If the information provided is good, the user will be happy

Disadvantages of Contextual Advertising

  • Dismiss people from what they want to read
  • If the ad's location is in content, people can get annoyed
  • Such ads have become more commonplace that web users have begun to ignore them
  • Ad competitor ads can be placed next to your ads
  • Serious users looking for information generally do not click on ads

Source by Anuja Aggarwal

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